When a founder told me "I feel like I'm failing because I care," I knew the system was broken—not her.

I've spent years watching brilliant, mission-driven entrepreneurs doubt themselves because traditional business frameworks weren't built for their values. That's why I created "The Re/frame" – a 6-part mini-series that walks you through the essential reframes needed to thrive as a mission-driven founder in 2025.

Each episode tackles one critical shift in thinking that transforms friction into opportunity:

In our first episode, I introduce "gap mapping" – my framework for turning the very places where you feel resistance into your most powerful differentiators. I share stories like "Sophia," whose educational platform was changing lives until investors pressured her to abandon her mission for wealthier markets.

The episode includes a deceptively simple exercise that's transformed how my clients see challenges: list your business friction points, then ask, "What opportunity might be hiding here?"

If you've ever felt like you're swimming upstream while others seem to effortlessly play the game, this is for you.

Over six weeks, we'll walk through the complete framework for building businesses that challenge the "profit at all costs" mindset without sacrificing viability. No toxic positivity. Just honest conversation about the hard parts and strategies that actually work.

You can listen to the first episode here and join our community of founders who are rewriting the rules, not just playing by them.

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