‍About This Episode

Building a mission-driven business in 2025 can feel like swimming upstream in stilettos. In this first episode of our 6-part mini-series, we dive into why that friction isn't a sign you're failing; it's actually your biggest clue to innovation. We introduce "gap mapping"—our framework for turning those 3 a.m. doubts into unexpected opportunities.

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What You'll Learn

• Why the standard startup playbook makes caring founders feel like they're doing it wrong
• How to flip the script on "this is too hard" moments
• The difference between chasing competitive advantage and creating community advantage
• A super practical notebook exercise you can do tonight that might just change everything

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Practical Takeaway

Try this tonight: Grab a notebook, draw a line down the middle. On the left, jot down every place your business journey feels unnecessarily hard or where you keep hitting resistance. On the right, ask yourself: "What if this friction is actually revealing where the system needs reinvention? What opportunity might be hiding here?"

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Next Episode‍

Next week we're talking constraints as creative fuel. We'll show you how limitations can spark more innovative solutions (not just make you want to pull your hair out) and share our approach to quick-learning experiments that won't burn through your precious resources.

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